Many real estate agents use a variety of tactics to promote their listings. These methods can include social media, email, and offline marketing materials like postcards and flyers. Using different tactics for each listing ensures your promotion strategy is tailored to the specific needs of that property.
The more creative and targeted your efforts are, the more likely they are to generate leads and interest in your listing. Aside from using the right keywords to target your prospect, you need to focus on the features that will make your listing stand out. For example, instead of talking about the number of bedrooms or square footage, focus on the lifestyle and amenities the property offers. Using words and images that speak to the home’s prospective residents will help buyers remember it, even after browsing dozens of other properties online.
Using email to promote your listing is a great way to engage with potential prospects in a personalized and cost-effective manner. Many real estate agents have an existing email list, and if you don’t, you can easily create one to target prospective buyers. Email is also a convenient and effective method to communicate with clients after their purchase.
Creating a Facebook album with photos of the listing and tagging the sellers, if possible, is another powerful method to promote real estate listings. This is an excellent opportunity to demonstrate your expertise and position yourself as a trusted local resource. Invest in hiring a professional photographer to take quality photos of your listings that showcase attractive lighting and interior design.