Digital marketing is one of the most important tools in a retail business’ arsenal. Whether your goal is to encourage footfall in a physical store or boost sales online, digital marketing gives you the power to get your brand and product in front of a targeted audience. With thousands of retailers competing for the same target audiences, it’s crucial that you are using a combination of digital marketing techniques in order to stand out from your competitors.
Consumers are checking their emails multiple times a day, searching for everything from community events to one-off sales. This makes email one of the best channels to communicate important information to prospective and current customers. By creating a robust email marketing campaign that includes regular emails with special offers, key announcements and valuable content, you can build trust and loyalty with your audience.
Retailers should be able to identify their audiences and understand what drives them as individuals, what products they are most interested in, how they shop and when. This allows them to deliver highly personalized digital experiences that drive engagement, loyalty and sales.
Using a customer data platform (CDP) will allow you to unify all of your digital marketing channels into unified digital customer profiles. This will help you to understand your digital customer journey, from awareness to post-purchase, and set target KPIs for each stage. This is the key to delivering a seamless, personalized and omnichannel digital experience that will make your retail customers happy and increase conversion rates across all channels. digital marketing for retail