Giving gifts to strengthen relationships is as old a custom as the history of human civilization itself. Individuals give gifts to family, friends, colleagues, etc. to garner good will and enhance their relationships. Business organizations on the other hand, give gifts to their employees, business associates and existing and target customers to garner goodwill. There is a more practical reason why corporate giveaways have become the staple of any successful marketing campaign. The competition in the market is very tough with newer and better products and services being launched by small and big organizations everyday. Every business has to do that extra something to remain in the memory of the consumers. They need to ensure that a consumer looking for a particular product or service will choose them over their competitors.
There are many modes of marketing like radio and television commercials, print advertisements, door to door campaigning etc. But all these methods are very expensive and time consuming. All these media of marketing have their own limitations. Corporate giveaways on the other hand are very versatile and comparatively inexpensive modes of marketing. For instance, with radio and T.V. advertisements, there is always the chance that the audience will change the station when a commercial is being aired. The commercial has to be really creative and catchy for the audience to notice it at all. Creating such commercials is very expensive. Moreover, you have to launch a lengthy advertising campaign to make these commercials have a lasting impact on the mind of the audience. This makes the campaign even more expensive. The same logic applies to print advertisements as well.
On the other hand corporate giveaways are usually attractive and useful items which are used by the recipient for a long time. Regular exposure to your company name, logo, symbol or message printed or engraved on such an item makes a lasting impact on the mind of the user. The next time when a consumer requires the products and services provided by your company, he or she is likely to think of your company first. Not only this, he or she is likely to recommend you to his or her family, friends, relatives, colleagues, etc. Not only this, if the gift item is a highly visible one, like a cap or a T-shirt, your brand message will reach people other than those who have been gifted that item.
Nowadays organizations try to out do each other in making the corporate giveaways unique and special. From digital cameras and digital photo frames attached to keyrings to compressed T-shirts packaged in unique shapes, every innovative trick in the book is applied to make a simple item special. Such special attention and creativity in the choice of these promotional items makes them very effective. The recipient feels special and is more likely to use such a unique item. This will add to the marketing appeal of a simple item which would other wise find a place in the bottom of a cupboard or the back of a drawer. objet publicitaire